11/25/2023 0 Comments Sephora tower 28![]() What you're saying is absolutely true and one of the things that drives me crazy is greenwashing. She said that the doctor was like, “Wait a minute, what's going on here? I've never seen anybody heal so fast.”ĪLLURE: If somebody is starting a clean brand, are there certain ingredients or certain certifications you think they should be aiming towards? There are no FDA regulations around “clean” or “natural” beauty and sometimes there are natural ingredients that can be toxic.ĪL: There are natural ingredients that can be terrible for you, right? Poison ivy is natural. ![]() ![]() After she got her boob job and she was spraying it on her sutures. It's like a hydrating spray.” But people who had any type of inflammation-whether it was attached to a piercing, sunburn, acne-were raving about it. People who had nothing wrong with their skin or nothing going on, they were like, “It's fine. Before I wasn't even able to use anything really interesting from a skincare perspective because I was so worried about making worse. I have all those other issues, but I'm so grateful to be able to address them. That's literally why we call it “SOS” (Save Our Skin). It was something that really embarrassed me for a long time and I can 100 percent tell you that this product has saved my skin. Because if I did, people would literally stop me and ask me because my eczema would kind of end up looking like a bruise sometimes. There were periods of time I didn't wear shorts, I wouldn't wear a bathing suit. I literally have had chronic eczema from the time I was 18 or 20, especially on my face. Would you say that's your hero product?ĪL: It’s certainly my hero. And that makes it more fun.ĪLLURE: Let's talk about the SOS spray. I've been able to interact and intersect with people that I've known for a really long time. You don't know how your paths are gonna cross. It sounds so cliche, but I think you have to be nice to people, too. I said to him, “Okay, so what I really want is an executive position with something funded, I want equity…” and he was like, “I thought you said you've always wanted to do something on your own?” We kept in touch, and he eventually sold his company. The big break I got was this guy who was the co-president of the Entrepreneurship Venture Management Association at my business school. You hear of a lot of people who are able to do those types of things because they have their own funding available. The big thing was it costs a lot of money to start a company and a brand. And I kept telling myself that I was getting a seat at the table, and I was learning, but I never took the leap. I worked for Smashbox Cosmetics, I worked for Kate Somerville, I worked for Josie Maran. Instead of starting a business, I went and worked for other people because I thought, “I’ll learn on someone else's dime.” And I did that for 16 years. I went to business school and studied entrepreneurship. The concept of raising money felt like it wasn't even a possibility. But the problem is I'm also really risk-averse as a person. Amy Liu: I have always wanted to be an entrepreneur.
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